Lulu Grimes

Lulu Grimes is head of brand trust at Good Food, writing recipes and features about food in a changing world. She’s been at it a while – she was part of the team that launched olive magazine in 2003 and has worked at Sainsbury’s Magazine and Food & Travel, plus a stint at Murdoch Books in Sydney prior to that. She has also taught food writing at City University and Leith’s School of Food and Wine. She writes the weekly Good Food Substack and spends an inordinate amount of time researching food trends, from the next big flavour or must-have snack to the sustainability of what’s in your basket. She’s obsessed with beans (and lentils) and with persuading everyone to eat more of them, which is why Good Food is the media partner for Bang In Some Beans. She also cares about national food security, cutting food waste and innovation across the food landscape, helps steer Immediate’s net zero efforts, and has recently judged The Future of Food Awards. Find Lulu on Instagram @lulugrimes, or on any other platform as herself. She would like you to know she loathes the word “moist”.